Window and Door May 2012 : Page 32

³ THE PERFORMANCE ISSUE— Industry Prepares for New Criteria Energy Star Homes Program Spurring Demand for High Performance Windows Too A growing number of new home builders have found a point of differentiation in the marketplace by offering Energy Star-qualified homes. Studies reveal that homebuyers feel good about being good stewards of the environment– but they feel even better about saving money on energy bills. Consequently, with more people staying in their homes longer, energy-rated homes are becoming an easier sell for builders. When given a choice between a run-of-the-mill track home and a home that offers long-term savings, it becomes a no-brainer. And, the projections MI is finding more builders that want levels of window prove it. According to McGraw-Hill our suppliers, doing a lot of performance beyond current Energy Star criteria. Construction’s Green Home Builders research and talking with our and Remodelers study published in window dealers, we created February 2012, green homes comprised 17 percent of the a complete product line that exceeds the Energy Star overall construction market in 2011. Conservatively, that standards, plus meets other important features for the number is expected to grow to 29-38 percent by 2016. architect, such as high sound transmission ratings, high design pressures and durable exterior color options.” Redesigning, retooling, recertifying and remarketing all add up to time and expense for window and door MI Windows’ foresight is paying off as builders and manufacturers. With this evidence that new construction developers evolve into a greener way of thinking. In the six is getting greener by the year, it’s clear that hitting months since launching its new product line, the company increasingly stringent performance numbers is no has scored a number of high-profile new construction longer just for players in the remodeling market. It’s projects and the interest continues to grow. “The new anyone’s concern who wants to remain competitive. Energy Star requirements for windows are still a year and a half to two years away, but so are the completion dates for In 2008 and 2009, when many companies were scrambling many projects and developments that are being specified to meet the .30/.30, along with the latest Energy Star now,” DeSoto reports. “When you ask a builder or architect requirements, MI Windows, a national company primarily if they want to build homes using technologies that will be focused on residential and light commercial new construction, obsolete by the time they are finished, they really listen. already had its sights on 2013 and beyond. In 2011, the Most opt to adopt tomorrow’s technology today–giving company officially launched a full line of window products them a great marketing tool and the competitive edge.” that well exceed future Energy Star requirements, R5 requirements and virtually any other currently existing DeSoto foresees Energy Star as here to stay as an important rating system with U-factors that range from 0.18 to part of both the new construction and remodeling markets. 0.20–across a full catalog of styles, sizes and glass options. “When investing in a home you intend to stay in, you want to make sure it’s the highest quality you can afford,” he “Our goal was to offer a simple solution to help builders concludes. “The Energy Star label is an added assurance meet their energy-efficiency goals without sacrificing that you are buying a high-quality product designed aesthetics and design flexibility,” say Mike DeSoto, president to give you the best performance for many years.” of the company’s western division. “By collaborating with 32 | Window & Door | May 2012

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