Window and Door Sept. 2012 : Page 52
³ SPECIAL FEATURE —2012 Crystal Achievement Awards l Best Product Literature Manufacturer Co-winner The Design Center Literature System Tiltco Div., Windoworld Industries, Newmarket, Ontario, Canada W ith a simple philosophy to make unique, ad-vanced, modern, and reliable window, door and curtain wall systems for its clients, Tiltco’s corporate identity has changed in the last year with more emphasis on design. This change is reﬂected in its new company literature—targeted at architects and design-ers who are looking for a fresh, new and modern look or for people who just like to explore their boundaries and come up with unique ideas for their living spaces. The marketing material is eye catching and modern, and serves clients in a simple and informative way. The System Overview pamphlet and the Paint Selection pamphlet are designed to be an easy read. Each is one page, created for clients who wanted a quick overview of products and popular colors and ﬁnishes. The company catalog also follows the same idea as the pamphlets, but incorporates more images and a more in-depth descrip-tion of products, ﬁnishes and company background information. The System Overview CD, designed to give clients an overall description of the manufacturer’s prod-ucts with an option of downloading different ﬁles for each (PDF or AutoCAD). It’s divided into different categories to make it easy to use and compatible for both PC and MAC computers. With a new emphasis on design, Tiltco’s company catalog is designed to appeal to architects looking for a fresh, modern look. l Special Thanks to the 2012 Marketing Judges The following marketing and PR executives served as judges in the marketring categories for the 2012 Crystal Achievement Awards. Window & Door is grateful that these recognized innovators offered their time and expertise to help us select the winners in the most innovative marketing program, product literature and website cate-gories. Cindy Bremer Kolbe & Kolbe Millwork Chan Hoyle Velux America Tyson Schwartz Thermal Industries 52 | Window & Door | September 2012 Alison Smith Durabuilt Windows & Doors Todd Woods Window World Inc. Tiltco’s range of literature includes a system highlights piece and a System Overview CD, which also provides access to CAD and PDF ﬁles.
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