Window and Door March/April 2012 : Page 32

➤ SPECIAL FEATURE —Top 100 Manufacturers 2012 Although we provide specific sales data when it’s available, private companies, generally sensitive about releasing sales figures, dominate the industry. A few companies always ask that we not include them and/or refuse to provide any information. We understand the sensitivity of releasing sales figures, and we attempt to respect that by presenting our Top 100 Manufacturers alphabetically in 10 sales range categories. That being said, we do not omit any manufacturer simply because it asks. When we don’t get an official answer, we gather estimates from industry insiders and look to other sources, and include those companies noting that their sales information has not been confirmed. It’s also worthwhile to note that the numbers presented here are certainly not comparable on an apples-to-apples basis. For some companies, sales volume figures include products other than windows and doors. In other cases, sales volumes consist not only of manufacturing operations, but distribution, retail and installation operations. Despite these limitations, we do believe the end result reflects the leading manufacturers in the residential marketplace, at least from a sales perspective. Our primary mission is to provide the valuable, accurate information to our readers. While we admit the Top 100 Manufacturers rankings will never be perfect, we do the best we can with the information available. We always look to make the Top 100 better, so by all means, if your company belongs on the list, let us know so we can recognize you properly. And if your company is on this list, but our estimates are wrong, please let us know. It is only with the cooperation of individual manufacturers that Window & Door’s Top 100 rankings can be as accurate as possible. Questions or comments about this year’s rankings and requests to be included next year can be sent to john@glass.org. One final caution we always add is that inclusion in the Top 100 is strictly based on annual sales. Better quality measurements, product performance levels, higher customer satisfaction ratings and even bigger profit margins may all make better yardsticks in comparing one company against another. Inclusion in these rankings doesn’t necessarily make any manufacturer’s window or door better than a competitor’s offering. We do believe our Top 100 reflects this industry’s leaders from one perspective, however. And, we congratulate those companies that are on the list, for it is a considerable achievement to have survived, and now be in a position to thrive, looking at 2012 and beyond. &#0e;&#0d;&#0c;
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&#0e;&#0c;&#1d; 336.774.7974 / 855.774.7974 www.smithcase.com 32 | Window & Door | March/April 2012

Smith Case Inc.

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