The final regulation is a catch-all
provision, stating that the above regulations do not make up the entirety
of pricing practices that can be false,
deceptive and misleading. Let’s call
this what it is–wiggle room for those
enforcing pricing regulations.
These pricing regulations can be
complicated in a traditional sales
setting, but in situations of door-to-door/in-home replacement window
and door sales they become a real
challenge. Savvy homeowners expect to haggle over the price of the
replacement windows and doors.
How do you present a price to a
consumer who is shopping bids and
who will never to take the first price
offered and will try to shave it down
to a loss?
You have to consider how you
present the price. Should you indi-
vidualize the consumer and individu-
alize the price? You are not selling
a product, such as a book, that is
exactly the same regardless of the
consumer; you are selling windows
and doors to fit into that particular
consumer’s home, with features they
desire and select. If you are also in-
stalling the windows and doors, you
might be removing their old windows
and doors.
Paul R. Gary is the prinicipal of The Gary
Law Group, a law firm based in Portland,
Ore., emphasizing legal issues facing
manufacturers of windows and doors. He
welcomes feedback about articles published
in Window & Door and can be reached at
503/227-8424 or paul@prgarylaw.com.
