The Rebound Begins
For Window and Door Sales
Study sees residential product sales increasing through 2013 with vinyl enjoying biggest gains
A presentation from the American Architectural Manufacturers
Association and the Window & Door Manufacturers Association
After four years of declines, residential window sales should
begin to recover this year,
according to a new report
from the American Architectural Manufacturers Association and the Window & Door
Manufacturers Association.
The report foresees gains
through 2013, when industry
sales will near pre-housing
crisis levels.
Prepared by Ducker
Worldwide, the AAMA/
WDMA 2009/2010 U.S. Industry Statistical Review and
Forecast predicts at least
another year of decline in
the nonresidential market.
After significant declines in
2009, contract awards are
expected to be flat in 2010
before recovering next year.
This translates into lower
demand for commercial fenestration products through
2011.
Shipments of Prime Windows (millions of units)
2004 2005 2006 2007 2008 2009 2010F 2011F 2012F 2013F
New Construction
9. 5
9. 2
8. 3 6. 2
4. 3
2. 5
3. 4
4. 2
5. 5
5. 9
Aluminum
Vinyl
Fiberglass*
Other
5. 9 6. 5 6.1 4. 4
15. 2 17. 4 16. 8 13. 2
0.6 0.8 0.8 0.8
0.2 0.2 0.2 0.2
3. 3
9. 7
0.6
0.2
1.9
6. 3
0.5
0.1
2.1 3.0 3. 7
7. 6 12.1 16. 8
0.6 1.0 1.4
0.2 0.3 0.4
3. 9
19.0
1.6
0.4
Subtotal
Remodeling
/Replacement
Wood
31. 4 34.1 32. 3 24. 9 18.1 11. 4 13. 4 20. 6 27. 8
30. 9
10. 3 10.0
9.0 8. 9
7. 7
6.1
6. 4
6. 8
7.1
7. 2
Aluminum
Vinyl
Fiberglass*
2. 4 2. 4 2. 2 1.9 1.2 1.0 1.0 1.0 1.0
22. 2 23. 2 22. 4 22. 5 20.1 19.1 20. 8 22. 8 25.1
0.3 0.4 0.4 0.5 0.7 0.7 0.8 1.0 1.2
1.0
26. 9
1.3
Other
Subtotal
0.5 0.5 0.5 0.5 0.6 0.5 0.6 0.6 0.7
35.7 36. 4 34. 5 34. 3 30. 2 27. 5 29. 7 32. 2 35.0
0.8
37. 2
Total Construction
Wood 19. 7 19. 2 17. 3 15.1 11. 9
8. 6
9. 3 11.0 12. 6
13. 2
RESIDENTIAL MARKET
Total housing starts in
2009 were at their lowest level since the Census
Bureau began tracking the
number in 1959, according
to Ducker. For 2010, the
downward spiral of the past
several years is expected to
Aluminum
Vinyl
Fiberglass*
Other
8. 3 8. 8 8. 3 6. 4 4. 6 2. 9 3.1 4.0 4. 8
37. 4 40. 6 39. 2 35.7 29. 8 25. 5 28. 4 34. 9 41. 9
0.9 1.1 1.21 1.28 1.36 1.2 1.4 2.0 2. 5
0.7 0.8 0.8 0.7 0.8 0.7 0.7 0.9 1.1
4. 9
45. 9
2. 9
1.2
Total
67.1 70. 5 66. 7 59.1 48. 4 38. 9 43.0 52. 8 62. 9 68.1
Table 1–Source: Ducker Worldwide, FForecast
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